Regulatory compliance is crucial to maintaining your ecommerce business—especially when entering new markets like Türkiye. With the latest changes in Authorised Representative regulations, staying compliant is essential for international sellers looking to maintain access to Turkish ecommerce platforms.

At TBA Global, we are committed to helping businesses stay compliant, mitigate risks, and maintain smooth international operations across multiple jurisdictions, including Türkiye and the EU.

This article offers a complete breakdown of the new Turkish regulation, who it affects, and how to stay ahead.

What is the new requirement?

Türkiye recently introduced a regulation titled ‘The Regulation on Market Surveillance and Inspection of Products Made Available to the Market Through the Means of Electronic Communication Tools’, which entered into force on 1 April 2025.

This law mandates that certain categories of goods entering the Turkish market via online platforms must designate a local Authorised Representative—similar to the requirement currently implemented in the European Union.

Failure to comply could result in:

• Product delisting from Turkish e-commerce platforms

• Customs clearance issues

• Fines or legal penalties

• Shipment rejection or delays

Who is affected?

All businesses selling products into Türkiye through online platforms—whether as manufacturers, importers, or distributors—must comply with this regulation, regardless of product type.

Certain categories of goods such as plasticware, wood products, paper goods, aluminium items, and steel hardware may also require enhanced documentation.

At TBA Global, we’ve already helped sellers across the EU adapt to similar requirements—and we’re applying that expertise to Türkiye’s new system.

What is the Authorised Representative responsible for?

The Authorised Representative serves as your legal liaison within Türkiye, ensuring that your products meet local safety, labelling, and certification standards.
They are responsible for:

• Holding product compliance documentation

• Coordinating with regulatory bodies if issues arise

• Ensuring proper labelling and consumer safety information

• Managing recall or corrective action processes, if necessary

Your appointed AR must be a legal entity or individual based in Türkiye. Some fulfilment service providers may qualify to act as ARs if they meet the criteria.

Your Guide to Compliance

Staying compliant doesn’t need to be overwhelming. TBA Global simplifies the process with a step-by-step approach tailored for global ecommerce sellers.

1. Appoint an Authorised Representative

If you’re not based in Türkiye, you’ll need to designate a local AR who can act on your behalf.
Ensure your AR understands Turkish product safety rules, which may be updated over time.

2. Submit Product and Manufacturer Information

Declare your product’s origin, manufacturer details, and AR contact information on relevant ecommerce platforms.

3. Update Product Labelling

Physical labels must include:

• Identification codes

• Manufacturer info

• AR contact details

• Appropriate safety warnings
  Labels must match the data listed in your backend and packaging.

4. Sign a Warehouse Relabelling Agreement (Optional but recommended)

Warehouses can apply compliant labels if your items are missing required markings—reducing the risk of customs rejection.

5. Upload Labelled Product Images

Some ecommerce platforms require proof of compliant labelling for verification.

What Are the Risks of Non-Compliance?

Not adhering to the regulation can disrupt your entire operation:

• Platform Penalties: Platforms like Temu may delist non-compliant products or suspend seller accounts.

• Regulatory Fines: Turkish authorities may seize goods, impose fines, or block future shipments.

• Logistics Issues: Customs may return or detain shipments lacking verified AR details.

• Brand Damage: Delays and order cancellations hurt seller ratings and customer trust.

Avoid disruptions, protect your brand, and ensure compliance with expert help from TBA Global’s local and multilingual team.

Get Compliant with Confidence

TBA Global is already supporting hundreds of ecommerce businesses worldwide, and we’re ready to help you adapt to Türkiye’s new Authorised Representative regulation.

Whether you need to appoint a local AR or want a full-service compliance package, we’re here to make the process smooth and efficient.

With extensive experience in international tax, customs, labelling compliance, and safety documentation, TBA Global offers:

• ✅ Authorised Representative services in Türkiye and the European Union

• ✅ Documentation review of test reports, declarations, and safety certificates

• ✅ Ongoing compliance monitoring to stay ahead of regulatory updates

💬 Frequently Asked Questions (FAQs)

Q1: Is the Authorised Representative in Türkiye the same as in the EU?
A: No. While the role is similar, you must appoint a separate, locally-based entity in Türkiye to comply with this regulation.

Q2: Can TBA Global act as my Authorised Representative in Türkiye?
A: Yes. We provide AR services both in Türkiye and across supported EU member states.

Q3: What if my current logistics provider is based in Türkiye?
A: Some providers may qualify as your AR, but only if they meet regulatory criteria. TBA Global can assess and advise accordingly.

Ready to Enter the Turkish Market?

Let TBA Global help you stay compliant and competitive.

📧Contact us today via info@tbaglobal.com
Or submit a consultation form on our website