Considering expanding your ecommerce business into Ireland? With Amazon’s recent launch of Amazon.ie, the Irish market offers tremendous growth potential. However, alongside new opportunities comes the crucial need to comply with Ireland’s Extended Producer Responsibility (EPR) regulations—an environmental law requiring sellers to take responsibility for their product lifecycle.

At TBA Global, we have extensive experience helping thousands of businesses navigate complex international tax and environmental compliance, including Ireland EPR. Our newly expanded EPR services for Ireland ensure your ecommerce business can grow confidently, meeting all legal requirements while avoiding costly penalties.

Ireland is fast becoming a strategic ecommerce hub in Europe, making understanding and complying with Ireland’s EPR regulations essential for every seller. This guide will help you grasp the key aspects of Ireland EPR and show how TBA Global supports your compliance journey.

Amazon Ireland Launches: A New Opportunity for Ecommerce Sellers

Amazon officially launched Amazon.ie in March 2025.  Over 200 million products are now listed in Euros, with customers able to sign up for Amazon Prime and take advantage of one-day delivery options.

A dedicated ‘Brands of Ireland’ storefront has also been launched in partnership with Enterprise Ireland, showcasing local producers and giving both smaller brands and international sellers alike a high-visibility platform.

This expansion has opened the door for international sellers to more easily access Irish and EU consumers using Fulfilment by Amazon (FBA) through Irish warehouses and fulfilment networks.

At TBA Global, we’ve already assisted many sellers with Irish VAT registrations and declarations – allowing them to store inventory in Ireland for quick delivery.  With the official launch of Amazon Ireland, it’s now a better time than ever to consider expanding to the Irish market.

However, it’s important to note that selling to Irish customers also means complying with environmental regulations – and this includes Extended Producer Responsibility.

What is Extended Producer Responsibility (EPR) and Why It Matters in Ireland

Extended Producer Responsibility refers to environmental regulations which require producers to take responsibility for the entire lifecycle of their products.  These regulations are often split into separate regulated categories of products and/or materials. 

The European Union has introduced many different Directives to cover different categories, of which individual Member States are then required to implement into domestic legislation.  Under the EU Directives, a ‘producer’ is usually defined as a manufacturer, importer, retailer or re-seller of regulated products.  

In order to take responsibility for the life-cycle of their products, producers are usually required to register their business with a national registry, declare the amount of regulated products/materials sold, and pay a proportional contribution fee – the Irish government describes this as the ‘producer pays’ principle.

This means that producers must financially contribute towards the cost of disposal, treatment or recycling of end-of-life products. 

Key Ireland EPR Product Categories You Need to Know

There are currently 7 EPR categories implemented in Ireland:

• Packaging
• Batteries
• Waste Electrical and Electronic Equipment (WEEE)
• End of Life Vehicles (ELVs)
• Tyres
• Farm Plastics
• Single Use Plastics

As of July 2025, TBA Global will begin offering EPR services for Packaging, Batteries and WEEE.

In order to fully comply, producers must:

• Register on the appropriate producer registry
• Join an approved compliance scheme
• Submit declarations detailing the regulated products/materials introduced onto the market
• Pay a proportional contribution fee

Packaging

Under the EU Packaging and Packaging Waste Directive, both primary and secondary packaging are covered by this category.

Primary packaging refers to the actual product packaging (e.g. the packaging that a product is shipped with as a unit, such as the retail box).

Secondary packaging refers to any supplementary packaging used in addition to the primary packaging, such as those used for protection or shipping (e.g. protective padding and postage packets)

Batteries

Under the EU Batteries Directive, most types of batteries (and products containing batteries) are covered by this category.   This has been implemented in a similar manner to other EU Member States and includes the following types of batteries:

• Portable
• Industrial
• Automotive

WEEE

WEEE is composed of several separate subcategories which cover different types of electrical and electronic equipment.  Under the EU WEEE Directive, the EU has created a harmonised list of subcategories which apply across all EU Member States, including Ireland. 

These include:

• Category 1: Temperature exchange equipment
• Category 2: Screens, monitors and equipment containing screens having a surface greater than 100 cm²
• Category 3: Lamps
• Category 4: Equipment with any external dimension more than 50 centimetres (Large equipment)
• Category 5: Equipment with no external dimension more than 50 centimetres (Small equipment)
• Category 6: Small IT and telecommunication equipment with no external dimension more than 50 centimetres

WEEE products containing batteries will also require a separate Batteries EPR registration.

Ready to Expand? Contact TBA Global for Expert EPR Support

TBA Global has helped thousands of businesses comply with EPR requirements across the EU, and now we’re ready to help you expand to Ireland.

With our one-stop service, we can help you register for EPR, submit the necessary declarations and ensure that you pay the correct contribution fee to avoid any potential penalties.

It’s important to note that Amazon Ireland (and other major marketplaces) will be required to check that sellers are compliant with EPR regulations in the near future, mirroring what is already the case in many other EU marketplaces.

Did you know that we also offer product testing and CE certification, another crucial step for selling in the European Union?

To get a head start, get in touch with our team for more information.  If you’re interested in any of the other EPR categories, please register your interest by contacting us at info@tbaglobal.com.