As a Member State of the European Union, Italy has implemented numerous Extended Producer Responsibility (EPR) requirements.  These are regulations designed to ensure that producers take responsibility for the environmental impact of their products.

Online marketplaces are required, by law, to ensure that their sellers are fully compliant and up to date with any new regulations.  

What does this mean for you and your business?  

Producers under the EPR regulations

Under the EU EPR framework which has been harmonised across all EU Member States, a ‘producer’ is categorised as any of the following: 

• Retailers (including distance sales) 
• Importers 
• Manufacturers 
• Resellers (including distance sales) 

The broad definition means that many businesses, especially ecommerce sellers and retailers, will be considered as producers and will need to ensure that they are compliant with EPR regulations.  

What are the EPR categories in Italy? 

In Italy, the following categories have been implemented or proposed: 

• Batteries 
• Mineral Oils
• Oils
• Packaging 
• Polyethylene
• Waste Electrical and Electronic Equipment (WEEE) 
• Textiles (under consultation, planned implementation in 2026) 
• Tyres 

Once registered, producers selling products belonging to any of the affected categories are required to:

1. Submit declarations detailing their sales
2. Pay a proportional contribution fee 

The contribution fee is used by local authorities to offset the environmental impact and costs of product end-of-life management and disposal. 

How does this affect my sales on Amazon? 

Amazon is taking an active role in ensuring EPR compliance across its European marketplaces, and is strengthening its enforcement measures in Italy.

As part of this role, Amazon is legally obliged to ensure that only compliant products are sold on its platform, helping to support Italy’s sustainability efforts whilst protecting the platform from regulatory breaches. As part of its measures to ensure greater compliance, it has updated its compliance deadlines for sellers.   

Under new enforcement efforts, Amazon sellers offering products to Italian customers will be required to provide EPR registration numbers for the following categories: 

• WEEE: 31 December 2025
• Batteries, Tyres, Oils, Polyethylene, Packaging: 31 March 2026

Amazon sellers must take the following steps to ensure compliance and limit any disruption to their sales:

1. Identify any affected product listings – Amazon will automatically flag the relevant categories 
2. Register with an authorised Producer Responsibility Organisation in Italy to obtain the relevant EPR registration number(s) for each affected category 
3. Submit the relevant EPR registration number(s) on Amazon Seller Central for verification 

Registration and ongoing compliance 

We’ve prepared a handy guide with the next steps you need to take.  

All businesses should:

1/ Appoint a local Authorised Representative to facilitate the registration process 

Under Italian EPR regulations, non-resident businesses (i.e. those not already based in Italy) will need to appoint an Authorised Representative in Italy to facilitate the registration process, and to comply with any ongoing obligations such as reporting. 

2/ Register with the appropriate local authority and Producer Responsibility Organisation (PRO) for each relevant category

Each EPR category will have a different local authority and different PROs managing registration, declarations and waste management.  You must register with the appropriate local authority and PRO to obtain the relevant EPR registration number.  

3/ Prove EPR compliance

Upload your EPR registration number(s) to any relevant sales platforms such as Amazon.  

If you are selling on your own platform or website, you are responsible for ensuring that transaction data is recorded accurately and that you have obtained the necessary EPR registration(s) before selling.  

4/ Comply with ongoing reporting requirements 

As part of your responsibility as a registered producer, you are required to report your sales for each registered category, and pay a proportional contribution fee.  

Different EPR categories will have different reporting rules and contribution fee rates.  

Act now to ensure compliance 

Many of the EPR categories are in effect and enforcement has already begun.  Many online marketplaces including Amazon have issued updated deadlines for when they will take action against any sellers that remain non-compliant.  Amazon sellers that fail to prove that they are compliant will risk having their listings suspended or removed, or automatically enrolled onto Pay on Behalf (if eligible).  

The registration process involves multiple steps and can be a lengthy process.  

To avoid any disruption to your business operations, it is vital for your business to take measures towards compliance as soon as possible.